rhetoric

英 [ˈretərɪk]

美 [ˈretərɪk]

n. 华而不实的言语; 花言巧语; 修辞技巧; 修辞

复数：rhetorics　

Collins.2 / BNC.5706 / COCA.3713

牛津词典

noun

华而不实的言语；花言巧语
speech or writing that is intended to influence people, but that is not completely honest or sincere
1. the rhetoric of political slogans
  政治口号的虚华辞藻
2. empty rhetoric
  空洞的花言巧语
修辞技巧；修辞
the skill of using language in speech or writing in a special way that influences or entertains people

N-UNCOUNT 花言巧语;华丽的词藻;浮夸之词
If you refer to speech or writing asrhetoric, you disapprove of it because it is intended to convince and impress people but may not be sincere or honest.
1. What is required is immediate action, not rhetoric...
  需要的是立刻采取行动，而不是说些华而不实的空话。
2. The harsh rhetoric had so soured officials that the two sides were barely speaking.
  激烈的言辞让官员们关系如此恶化，双方几乎不怎么说话。
N-UNCOUNT 修辞;修辞学
Rhetoricis the skill or art of using language effectively.
1. ...the noble institutions of political life, such as political rhetoric, public office and public service.
  政治生活中高尚的惯例，如政治雄辩术、公职和公共服务

noun

study of the technique and rules for using language effectively (especially in public speaking)
loud and confused and empty talk
1. mere rhetoric
Synonym:palaverhot airempty wordsempty talk
high-flown style
1. the grandiosity of his prose
2. an excessive ornateness of language
Synonym:grandiositymagniloquenceornatenessgrandiloquence
using language effectively to please or persuade